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Ajayi Opeyemi


How law firms can use PPC and social media to create brand awareness.

Every business, no matter what it does, needs to make the most of marketing in order to attract new customers and stay profitable. Law offices are no different, but many are not making the most of digital marketing to advertise their services.

If you have a law firm or solicitor’s office, we’ve compiled a list of some of the reasons why your law office should consider using PPC (pay-per-click) and social media marketing to create brand awareness.

Why PPC and social media?

PPC, or pay-per-click, is a type of advertising where companies place an advert at the top of a search engine and pay every time someone clicks through to their website. If your website appears at the top of search results, more people are likely to click on your site and use your services. This makes PPC a cost-effective and simple way of advertising your business.

Social media, on the other hand, is free to use and business advertisements are highly effective. Better yet, different social media sites have complex tools that can help you to reach your target audience, which means that every time your ideal customer scrolls through their social media feed, they will see your advert and may choose to click on it to learn more.

Here are some of the main reasons why PPC and Social Media advertising can be so beneficial for law firms and solicitors:

Brand awareness is incredibly important for any company.


Law firms want to ensure that they have a steady stream of new and returning customers, and PPC and social media advertising can help to ensure that more people know about your services, which can result in more customers and cases.

No matter your target audience, be it local or nationwide, PPC and social media can help to make sure that your target audience is engaged with your services. 

Better yet, you don’t have to do the hard work yourself. Social media sites like Facebook and Instagram will work out the right audience to target, meaning that your adverts and content will only be seen by people who might need your services.

The ability to attract prospective clients is something that all law firms and solicitors need to do in order to stay profitable.


By utilising social media and PPC advertising, law firms can get the attention of a wide variety of different people. With clever and catchy advertising, people who are looking for a specific legal service will be able to find your business with ease, meaning that they are more likely to choose you for legal advice.

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