How car dealerships can use social media strategies to increase leads

Ajayi Opeyemi


In the automotive industry, a car dealership need to target their customers in a way that stands out and captures attention – there is no better way to do this than social media marketing and paid search advertising.

The modern car buyer is highly likely to look online before enquiring about or making the trip to see a car, so you need to make sure that your dealership is represented in the best possible light. In this post, we’ll examine some of the top social media marketing platforms for car 







How Car Dealers can use YouTube

When using YouTube as a car dealer, make sure you create engaging content that will capture attention. This could be in the form of product reviews, comparisons, or even instructional videos on how to use specific features of a car.


Another great way to use YouTube is by creating short video ads that can be used as part of your overall digital marketing strategy. Keep in mind that people are more likely to remember a catchy ad than they are an article, so make sure your video is creative and memorable.


YouTube allows users to post content for free, but this content can also be promoted on a paid basis to give extra clicks and impressions.

What will all this effort achieve?

 What will all this effort achieve? Well, not only do these social media strategies generate leads but they also broaden consumer awareness about your dealership and create brand visibility in an ‘online shop window’. When people search online for used cars, they are likely to see the content on your platform and when they are next looking to change their car, they will know where to come.

For more information about utilising any of the platforms above for your car dealership to gain new customers, contact the experts at Shoo Social Media today. As well as digital marketing, we’re experts in PPC and social advertising

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